Realogy, Trulia, Google, and Pretty much every real estate tech developer have partnered
by MattA few days ago, Trulia announced they inked a deal with Realogy.
That’s because today we announced a strategic marketing agreement with Realogy Corporation, the largest real estate franchisor and owner and operator of residential real estate brokers in the U.S, to put more than 500,000 of their affiliate real estate listings on Trulia.com.
Source: Truli-a Real Estate Milestone
That same day, Realogy announce that they putting listing on Google base, and Trulia
Parsippany, N.J.-based Realogy has added about half a million listings from the three brokerages to Google Base and to Trulia.com, a real estate search engine started in 2005 that makes money through advertising.
Source: Businessweek.com
So who wins the battle of the listings? We all do!
This is a major breakthrough for all real estate tech developers, access to 500,000 listings using google base API's.
Is this bad news for Trulia? of course not…they are way ahead of the curve and one of the top real estate search websites. If the not the best. so the rest of the developers will have to catch up. The questions is will they?
One downside is there are going to be a lot of junk sites using homes to generate traffic for their adsense revenue. We have no problem with sites spidering our listings, but the links better all go to us. If I search for one of our listings and I find it on a scraper site, with I link going to some other brokerage, I get spun up.
Is there a way to stop scraping? I don't know
Can agents get more control over their listings and stop it? I think so, but maybe not?
Tags:Google Home Search Trulia
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