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Mar
2007
7

How To Make Your Real Estate Photos Look Awesome

by Matt

my buddy Paul Javier gave me a good tip to make your online photos look great. Crank up the exposure levels on your camera or use an image editing tool to make the photo look brighter.

Before
San Bruno Real Estate Kitchen Photo Exposure

After
San Francisco Photo of kitchen marketing

which one looks better? I definitely think the raised exposure makes a world of difference. The kitchen cabinets just pop, and everything just looks more appealing and inviting. I have a typical point and shoot personal camera, so for ease of use, I normally leave it on automatic. I raised the exposure levels in this photo with Photoshop CS2. Of course most people don't have Photoshop, but most image editors have an exposure adjustment.

To make the image pop in Photoshop, open the image, then look on the menu bar:
Images->Adjustments->Exposure

photoshop exposure levels

In this example I just raised the exposure +1 

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    • 2 Responses to “How To Make Your Real Estate Photos Look Awesome”

    1. Ron Ares (http://www.repdx.com)

      That is consistent with what I have experienced, even using a DSLR camera. If you are not using Photoshop, Elements or other editing software, then at least with iPhoto, up the exposure slider or with Picasa, experiment with the Fill Flash filter. Mucho improvements.

      March 7th, 2007 at 9:58 pm

    2. The Ethics of Photoshopping Real Estate (http://www.futureofrealestatemarketing.com/the-ethics-of-photoshopping-real-estate)

      […] On the one hand, there are some fairly easy lighting tweaks anyone can do to really make your photos pop. But is that really any different from doctoring a photo to remove some unsightly power lines from a badly shot photo? Not technically. […]

      March 9th, 2007 at 12:26 pm

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