Zillow Vs. Homegain – Who has the most traffic?
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A while ago I ran a report for my home comparing 4 online home valuation services. I seemed to have forgotten one called, homegain.com. Well Louis Cammarosano of homagain left some comments and a graph from compete.com that shows homegain traffic exceeds zillow traffic.
Yep, that definitely shows homegain.com gets more traffic then Zillow.com. End of story…or is it…
Like online home value sites, there are also many traffic sites. I went over to alexa.com to get to the bottom of this traffic controversy. I got some interesting results:
Wonder why this graph is completely opposite. I'm not going to go into how the 2 sites gets data and what algorithms they use, but I will give my 2 cents.
Homegain.com has tons of stealth sites…(Stealth sites capture leads, then sells them to agents) and Zillow has tons of widgets…(small tools realtors can add to their websites). I see far more google adword text ads for homegain. Actually I don't think I have ever seen a zillow banner, or text ad? please let me know where I find one.
Zillow is on the right track by creating an API to share their data. Their traffic is only going to increase because of it.
Popularity: 18% [?]

hi guys…
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May 3rd, 2010 at 4:05 am