Realivent and Domus Consulting today announced the launch of Homescopes , a multi-agent blog site that is comprised of a premiere group of Coldwell Banker real estate agents delivering hyper-local real estate information to more than 8 counties including Sonoma, Napa, Marin, San Francisco, San Mateo, Santa Clara, Alameda, and Contra Costa.

Homescopes is the first Web 2.0 real estate multi-author blogging site that allows agents to blog on their own branded individual sites while at the same time delivering content to a common blog site that offers buyers and sellers a wider scope of topics and geographies from all over Northern California. This solution offers several distinct advantages to both the team and the individual agents themselves. Agents have the ability to maintain and grow their individual brand while the team as a whole receive the benefit of diverse content developed by their colleagues. The main site is an aggregate of geographically diverse ideas and expertise on a hyper-local level. This is truly a win-win solution for the team as a whole as well as the individual agents who make up the group.

Team blogging has been proven to be hugely successful as been demonstrated by some of the most notable real estate blog sites including 3OceansRealEstate, Bloodhound Realty, GeekEEstateBlog and RainCityGuide. Now team blogging can be done remotely from your very own site. In fact, the system also allows writing to the main site directly from any of the agents, broker, or team leader creating another dimension of publishing.

The sites are all feature packed with lead generation forms, IDX, Zillow CMA widgets, Altos Research Charts, and Google mapping of agent locations. Other Realivent plugins include property watch forms, mortgage calcultor, and featured listings. All of these sites are fully blogging enabled with Wordpress and come with Realivent’s powerful backend listing and marketing platform , all accessible within Wordpress.

Finally, the individual agent sites also includes Realivent’s On-Demand quick build system for individual property sites. Agents get new listings and enter them directly into their site and in a few clicks create individual property sites on their own domain name. Here are some samples:

http://4184manila.homesacrossthebridge.com/

http://allenheights.roots2realestate.com/

http://410moana.mariansbennett.com/

Pat Kitano at Transparent Real Estate makes a compelling case about why this new blogging model will be an important factor in future real estate marketing.

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