Mar
2008
13

Webmagazine powered real estate communities

by Team Realivent

The concept of Webmagazines is not a new concept right ? No, not at all…but what about applying web magazine style blogs and even better yet, web magazine blog networks directly to real estate ? How about the whole real estate services sector such as mortgage brokers, loan agents, home inspectors, stagers, and any other real estate affiliate. We have been talking about these for a while now at Realivent and we’re finally seeing the opportunities to deploy them. The end goal is to drive lots of traffic to these local area web magazine powered community sites to benefit both the publisher/agent by generating new leads as well as provide the most relevant information to buyers and sellers visiting the sites. Pat Kitano at Transparent Real Estate on several occasions has discussed many types of blog networks including financial networks and media networks.

So what does web magazine style sites entail ?

- Fully featured blogging , by using Wordpress as the base of the community sites, the sites will have no limitations as to the power of blogging here
- Listings - a real estate community site wouldn’t be complete wtihout listings, either IDX solutions or native listings applications, widgets or a combination of the two can be used with property specific resources
- Advertising mechanism , there’s lots of new targeted advertising platforms out there including Tumri, Google, and many others
More novel ways of advertising can also be applied such as ads that are determined by the market value. For example, an ad space can show market values upon hover and new advertisers can bid on what how much and when the ads are displayed. These ads would be based on what the public will pay to advertise on your site and will be determined by the market.
- Media - effortlessly showcasing/sharing your latest videos, personal marketing as well as local area videos
- Mapping - local area reviews, amenities, shopping
- Lead generation plugins and widgets
-Social network - an agent’s network can follow the agent with information about past business dealings, testimonials, and essential business references, and sites will be networked with one another
-Powerful backbend management - manage listings and listing syndication, blog syndication, flyers, virtual tours, print media, and Eblogletters all in one location

This is a powerful turn key system that will allow any individual agent to quickly establish a compelling online presence. The media site owner will only need to claim the sites and personalize them with their own branding.

Our first web magazine style blog network sites are being developed for the Bay Area real estate market . If you are interested in participating and becoming members or want to start a community other markets, please contact us.

 

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Popularity: 68% [?]

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  • Mar
    2008
    12

    Women’s Council of Realtors Blog Network Launches

    by Team Realivent

    Realivent and Domus today launched the first Women’s Council of Realtor network blogs in California. WCR Blogs is a network of WCR blogger agents throughout California, spanning as far north as the state’s capital, winding through the "Wine Country" all the way down to beautiful San Diego. The intial group of WCR bloggers include:

    Kim DiBenedetto, Carmel
    Marian Bennett, Peninsula and Coastside
    Elaine Murphy Carlson , Palos Verdes
    Melanie Narducci , San Francisco
    Chris Molnar , San Mateo
    Mary Moloney, San Luis Obispo
    Kathleen Hendricks, Carmel
    Grace Keng, Cupertino
    John Juarez, Fremont
    Carol Shields, Wine Country
    Roberta Murphy, San Diego
    Marion Duffy, Aliso Viego
    Gena Reide, Sacramento

    The idea of a blog network allows for individual agents to share in the rewards of team publishing. Inman News says , "While individual members of the blog network may go two or three days before placing a new post on their own blog sites, the network site is updated more regularly because of the collective participation."

    We have been working closely with Kevin Boer and Pat Kitano at Domus Consulting to put together these multiple blog networks. Previously , we launched Homescopes which was a group of Coldwell Banker agent blogs which has done incredibly well with growing readership and traffic. More blog networks are coming including brokerage networks in northern California, the Northwest, another Bay Area network and a Southern California network.

    Get the network blog widgets here.

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  • Mar
    2008
    5

    Blogsites Focusing on the Community with Diverse Solutions IDX MLS Search

    by Team Realivent

    We’ve been working on a few new community blogsites with lots of moving parts. Using Wordpress to build real estate sites is a growing trend and we’re seeing demand for more and more functionality to make them full fledged marketing and business management systems.

    1. Community/Featured Highlight boxes:
    In this site, Mike Rozell of Executive Real Estate uses a highlight box to feature select homes for sale.
    As many as 5 features/highlights can be added here and can be rotated as needed.

    This section can also be used for a personal introductory video or video tours of homes.

    The same blogsite design here uses this area for listings display, stats graphs, IDX search , video news, trends, and local area maps.

    This community highlight section is like the Quick Links of our Featured Listings pages.

    2. Featured Listings

    As mentioned previously, all of our blogsites come with native Featured Listings application for listings management and marketing.

    In this particular case Mike has a whopping 126 listings on his site and of course if you click through to any of the listings,

    you get all the relevant information around that particular property.

     

    3. Featured Communities Section

    Loading up new communities is easy here. Blog about each community and fill them with details. When someone clicks on one of the communities , they’re taken directly to all the details that you’ve provided for that community. Your site visitors will feel like you are indeed the area expert with so much info that is presented in such a way that it is extremely easy to navigate.

     

    4. Integrated IDX from Diverse Solutions

    So you’ve got blog posts, you’ve got photos and pictures of the community, and lead-gen forms, but wait, that’s not enough - your community blogsite wouldn’t be complete without a comprehensive listings search engine. We’ve integrated many types of IDX solutions on different sites and recently found a very slick solution by Diverse Solutions. Their latest dsSearch Agent product is a true winner! Several key features makes this system one of the best out there:

    1. Easy slider search tools allowing for quick searches
    2. Back end quick link functions which allow you to pre-populate the search page with results from a predetermined area and price range
    3. Embeddable widgets and RSS links which enables you to push your listings to multiple sites


    4. Ability to add the search functionality on multiple sites. So if you have 5 community sites, 10 property sites, and 1 corporate site, you can now have IDX search on all of them

    So Here’s the Community Blogsite FeatureSet Summary

    - Highlight Box for recent news, trends, stats, listings and blog posts
    - Native Featured listings and Featured communities management allowing for quick access to the most relevant information
    - IDX Search by Diverse Solutions
    - Lead-gen forms and widgets
    - Ability to add additional on-demand sites
    - All-in-One SEO
    - Google Analytics and tons of other plugins
    - Ability to add community members and business networks
    - and much , much, more…

    Contact us for more information.

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  • Mar
    2008
    4

    New - EBlogLetter - Sending Newletters Using Your Blogposts Directly from Within your own Site

    by Team Realivent

    How are your clients and potential clients keeping up with your latest updates ? Your latest listings ? The latest market stats ? Are they subscribing to your RSS feeds ? Don’t bet on it! Not all site visitors and clients use a Google RSS Reader. They may stumble upon your site because you’ve provide relevant and pertinent information which keeps them coming back, but not all of your visitors are RSS subscribers. Sure, there is an increasing number of more tech saavy homebuyers and sellers who have sophistacted information filters but the majority of people still prefer to get a personal message delivered to them via email rather than see your information pop up in an RSS feed. So do you have to do double the work (post on a blog and create a newsletter) to reach the clients who do not subscribe to RSS feeds ?

    Absolutely not! We’ve just created a new tool that allows you to take your blog posts and instantly convert them into a EBlogLetter ™ (Email Blog Newsletter)

    EBlogLetter

     

    So how does this work ? It’s absolutely simple.

     

    1. After you’ve written a blog article that you feel should be sent directly to your clients or your newsletter mailing list,

    just go to your "Write" tab in your blogsite control panel and click on "EBlogLetter"

    2. The EblogLetter options panel will open allowing you to:

    a. Layout your EBlogLetter

    b. Address your EBlogLetter to up to 5 addresses

    c. Send them to multiple recipients

    3. Laying out your EBlogLetter

    With our EblogLetter layout editor you can quickly layout your page and insert:

    a. Your latest blog posts

    b. Your featured listings

    c. and most importantly your contact and branding information by adding graphics, logos, and photos

     

    All of the Realivent BlogSites have been udpated with this new feature. This is only the initial release which has a limited number of email recipicients but we are working on expanding this to allow you to integrate your current newletter subscription database and also add a newletter signup to your blogsite. Future plans also include the ability to send the EBlogLetter out to thousands of subscribers at the same time making your blogsite a one-stop shop for staying in constant contact. EBlogBlaster is currently available to upgraded sites with custom domain names. Please try the new tool and we welcome feedback on how to further improve it. More updates coming…

     

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  • Mar
    2008
    4

    Get Client Testimonials Directly from Your Blogsite

    by Team Realivent

    All Realivent Blogsites now come with built in client testimonials functionality. Worked with a satisfied buyer or seller ? Ask them to visit your site and write you a

    testimonial. Here’s a sample: Recommendation on About Me Page . Its very simple, your client doesn’t even have to register as a Realivent user to leave a recommendation.

    Also, don’t worry about spam or intentional bad reviews. You make the ultimate decision whether or not the review is published.

    These reviews and recommendations follow you everywhere on the Realivent Platform including upgraded sites and our community pages . If you have 20 sites with us -

    (i.e. Single Property Blogsites and Agent Sites) all of these are published to each site automatically.

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  • Mar
    2008
    4

    PROPERTY BLOGSITES and FEATURED LISTINGS Widget - QUICK LINKS NAV BAR UPDATE

    by Team Realivent

    "Hello World!" Whoa, been doing too many Wordpress installs…We’ve been quite busy working on new features, new installations, and new marketing tools for agents

    and its finally time for release week. Over the next few days we’ll be showcasing a lot of new functionalities, new tools, and new agent examples using our system.

    First, we’d like to share our Featured Listings page changes. For those who have been creating Single Property Blogsites, you may have noticed our new

    Quick Links Nav Bar Update

    Here are the highlights:

    1. Added Yelp Reviews

     

    Try to find the nearest restaurants near this New York home

     

    2. Added Quick Link to Virtual Tours

     

    Now you can add quick links to your favorite virtual tours.

    If you’ve already purchased a virtual tour somewhere, go ahead

    and add your URL to your listing details:

     

    3. Toggling of Zillow Comps

    Agents now have Zillow toggle switches. Which will hide or show the Comps tool.

    When enabled, you get lots of area analytics and sales comparables for your visitors to

    learn more about the area.

    4. Finally, we’ve moved it to a more accessible location (any sidebar where you put the Featured Listings Widget)

    and kept all the original functionality including:

    Neighborhood Demographics , Bird’s Eye View ,

    Email to Friend, Schedule a Showing , Calculator , and Request for more information.

     

    Start a New Single Property Blogsite Now and be up and running in 5 MINUTES!

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  • Mar
    2008
    4

    Mortgage Blog with Embeddable Wufoo Form

    by Team Realivent

    Many times we stumble upon new applications of our blogsite platform and find
    that our users are very creative when trying to maximize their blogsite potential.
    One blogsite that recently caught our interest was this on. This shows a non-intrusive mortgage
    form that helps him get quick information on his users to follow up
    with a rate quote. What makes this simply amazing was the fact that
    the form was made by the blog author himself using a fun form maker called Wufoo.

    Wufoo allows you to create custom forms of any kind including polls, questionairres, application, and simple surveys and embed them
    into your site all "without writing a single line of code". Now, that’s cool!

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