Kevin boer at 3oceansrealestate has started a thread about the most marketing property on the internet. When Kevin first spoke to me about this project, I couldn't believe it is 2007 and finally someone has started this…IMO Realtors should have been doing this for years, but I guess it just flew under the radar.

I'm not going to predict the future…again, but I will say this is going to send property marketing into the next phase. We are going to see properties with some pretty amazing marketing soon. Not just video, not just podcasts, not cellphone text messages…I'm talking cool stuff that will knock your socks off.

One of the first things to do when you get a listing is buy a domain name for the property. For example 123greenst.com

Now how do you use it?

There are 3 ways to add a listing to your website. for the following examples, let's assume your domain name is agent.com

1. Subdomains:  123green.agent.com. I would recommend this over the other 2 types. subdomains are considered as different websites, so 123green.agent.com is considered a different website then agent.com. So for every subdomain you make, the links back to your main site (agent.com) boosts the page rank for the main site.

2. top level domain names: 123greenst.com. I would recommend buying it, but only using it for the sign rider at the listing. You can park this domain name on top of the subdomain name, so you still use the subdomain for google juice. It is a lot easier to remember 123greenst.com on a sign rider, then 123green.agent.com or agent.com/123green
3. trailing folder: www.agent.com/123greenst. This domain will just be another page in your website, so there really is no benefits to this.
   

   EDIT:
   I shouldn't say there are no benefits to the 3rd type. The more pages you have in your blog the better the google rankings. I meant, out of the 3 choices, I would go after the first 2. I was thinking about this after I wrote it and was wondering how a redirect would work for this? make the trailing folder redirect to the top level domain? Hmmm…maybe another post about this will be coming soon.

The main argument from SEO Guru's (not me) is that subdomains do not help anymore, especially after one guy got 5 billion websites indexed by google in less then 3 weeks. Since you are not going to spam, and all your subdomains will be realivent relevant website, subdomains will help your main site with google juice.

5 Billion pages on google, put some adwords, and imagine making a penny per page.
As Borat would say "That's Niiice"

Popularity: 14% [?]

It's called "domaining", "domain Kiting", or "domain tasting". It is the art of buying domain names and parking them with adsense. I'm sure you know exactly what I'm talking about…so many times, I search for a domain name and see it taken, then I go to the website and find a single page parked with tons of ads on it. Frustrating, isn't it. need an example, look at domaining.com, it's a perfect example.

Domain tasting lets you try a domain name for about 5 days without having to buy it. Spammers have written automatic scripts to register as many domain names as possible. They immediately park ads on the site, and try to get some clicks. If the site does not produce they drop the name, or they drop it and re-register it immediatly…known as "domain kiting". So they can basically keep millions of domain names without paying for them. Of course the process is immediate so there is no chance for you to try to get a one of these domain names when they expire.

The spammers throw away the domain name if they do not generate any money, so how much does the domain need to generate in order to be kept? try $6 a year…not a day, not a month, $6 a year. Of course multiply that my thousands of websites and you are making some serious money.

With up to six million names tied up at any given time through a practice known as domain-name tasting, individuals and businesses are having even greater difficulty finding good names, particularly in the already-crowded dot-com space.

The practice has spiked, with an average tasting of 1.2 million names each day in December, compared with 7,200 two years earlier, according to data from Name Intelligence, which analyzes domain name patterns. Legitimate registrations made up 2 percent of the registrations at the end of 2006, down from about half in 2004.

Source: International Herald

Here is some good information about domain parking: Netbusinessblog.com 

How do you get an expired domain…old story, but a good read: expired domain auctions 

Bottom line is this, if it can earn 2 cents a day it can provide 6% ROI, at 3 cents a day that's a whopping 60% ROI and that's the bottom of the barrel, look and you can hand register much better than that daily.
Source: Webmasterworld forum on parking

so next time you try to get a domain name and find them all taken, just know you are not alone. 

Popularity: 13% [?]

My computer crashed, so while it was rebooting I broke out an old Business 2.0 magazine and ran across an interview with Bob Parsons of Go Daddy.

here are his 4 keys to Success

1. Get-and stay-out of your comfort zone.
   people don’t want to get away from things they feel comfortable doing. I totally agree, I call them gremlins, and they are the same gremlins that keep you from being the person you want to be. My largest gremlin is that I always say I will start tomorrow. Procrastination. Tomorrow I will start eating right, tomorrow I will start networking, but tomorrow never comes.
2. When you are ready to quit, you already have.
   There is an old Chinese proverb; The temptation to quite will be greatest right before you succeed.
3. Anything that is not managed will fall deteriorate.
   Take a few moments and look closely at the areas you haven’t examined for a while. Problems will be there.
4. Enjoy the ride.
   “We’re not here for a long time, We’re here for a good time.”

Good stuff, and I admire go daddy. I don’t use them at all, I get all my domain names from yahoo, but Go Daddy is the largest domain name supplier.

I get all my domains from Yahoo because their nameservers replicate faster then any other domain name broker. I can change my nameservers on Yahoo and within a couple hours they are pointing to the new servers. They also sell domain names for $1.99/year without having to buy additional services.

Click here for the $1.99 special

Interesting fact about GoDaddy is that they park advertising on domain names that are set up and not configure yet. They make $12,000 a day from advertising revenue on these sites, just by parking them. So when you get a domain name, get your stuff on it ASAP.

They also have a new program where you can park your domain names for a monthly fee of around $5.00 a month and get 60% of the ad revenue.

I think this is interesting, and I would like to extend an invitation to people that have domains that are not in use, to let us park them for free and we will split the ad revenue 50/50. I can set up either a adword site, community blog, or satellite site for free. If you are interested, please send me an email.

Popularity: 4% [?]