In the business world, keeping a tight wrap on company secrets is key to success. Has Rich Barton of Zillow just given away one of Zillow's major business components? 

The real estate community has been working for months to get at the data extraction Zillow uses to get all the information about your homes. With just a few clicks and insightful research, Realivent has uncovered a how Zillow does it.

And this whole time we thought they used computers…I guess the joke is on us.

In response to the newly found Zillow secret, we at Realivent are throwing away all our computers, all 3 of them, and acquiring a large army of children to do our research. So if a kid between the ages of 5-7 starts asking you about you home, just smile and know that the information is going to make online real estate better. We are hoping to get all the data by 2013, and unleash the next real estate monster.

Sorry Zillow, welcome to the business world

Here are some of the kids you might meet:

Timmy's in charge of our Bird's Eye View of homes. Here he is practicing.

Jonathan is in charge of weekly price changes. Before the kids can go out and ask the general public real estate questions, we make them practice on zoo animals. We also tell them that no matter how busy the people look, they will always have time to talk real estate.

Little Ricky is in charge of recent real estate news

Lastly, Jenny is in charge of graphic design…not sure if we are going to keep her though. She does this to everyone in the office.

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