Ebay announce a new Title, CDO, Chief Disruptive Officer. The first postition holder is Max Mancini, and his true role is Senior Director of Disruptive Innovation, which means there are probably smaller disrupters under him.
Videos: Max discussing the future of Ebay

What is Ebay up to? Sounds like they are planning to destroy all other e-commerce platforms, but they are not…CDO is a good thing. Looks like "disruptive" is a new flashy keyword for innovation. Max's job is to take the previous models set forth by years and years of user interface design and create new more functional UI's. Largely based around (You guessed it) communities, relationships, and trust.

Sounds familiar? it should, it is exactly a role that Realtors MUST take to grow their business…build relationships, and communities on trust. But, in real estate "disruptive" does not always mean nice things to agents. To agents "disruptive" means new models that challenge the commission structures, and new companies that will do the job better and for less money. So how can a Realtor be disruptive…Easy, they get honest.

I think the face painted onto a Realtor is one of "Happy-go-lucky", especially on the internet. Realtors are portrayed as never seeing a bad market, never telling bad news, always pushing to buy…Remember this is on the internet…IMO things are completely different face to face with a Realtor. Why? because usually when you are face to face with a realtor, it's business time. It is time to run the credit, it's time to make decisions, it's time for stress and excitement (at the same time). disruptive companies give more then enough data to consumers, but this can be overwhelming to the consumer, and in most cases the consumer still needs to get a Realtor to decipher the data.

So, in essence, the consumer is spending more time looking at data, searching for homes (unguided), and ultimately grabbing a Realtor to complete a transaction…sounds like disruptive is costing the consumer time and money? After all technology in general is making us all work more hours, it's not getting easier as new technologies come out.

My point, the faster a consumer sits down with an agent, the better. Build a game plan to search for homes, and then unleash the terabytes of data onto them. Teach them how to search for homes. Basically be a consultant.

So new terms:

I'm leaning towards changing my title from CTO to CDO, BUT, I also really like KB
Kaptain Badass (I know, the "K" give a hip hop vibe, very popular). "Hi, My name is Matt Dunlap, KB of Realivent"

MOP - Master of puppets. I like it because I grew up listening to Metallica, but maybe MOTU would be better. Master of the Universe…or is that too much He-Man for you?

Maybe I should play by the rules and take the title CTO2.0-Beta

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