Kevin boer at 3oceansrealestate has started a thread about the most marketing property on the internet. When Kevin first spoke to me about this project, I couldn't believe it is 2007 and finally someone has started this…IMO Realtors should have been doing this for years, but I guess it just flew under the radar.

I'm not going to predict the future…again, but I will say this is going to send property marketing into the next phase. We are going to see properties with some pretty amazing marketing soon. Not just video, not just podcasts, not cellphone text messages…I'm talking cool stuff that will knock your socks off.

One of the first things to do when you get a listing is buy a domain name for the property. For example 123greenst.com

Now how do you use it?

There are 3 ways to add a listing to your website. for the following examples, let's assume your domain name is agent.com

1. Subdomains:  123green.agent.com. I would recommend this over the other 2 types. subdomains are considered as different websites, so 123green.agent.com is considered a different website then agent.com. So for every subdomain you make, the links back to your main site (agent.com) boosts the page rank for the main site.

2. top level domain names: 123greenst.com. I would recommend buying it, but only using it for the sign rider at the listing. You can park this domain name on top of the subdomain name, so you still use the subdomain for google juice. It is a lot easier to remember 123greenst.com on a sign rider, then 123green.agent.com or agent.com/123green
3. trailing folder: www.agent.com/123greenst. This domain will just be another page in your website, so there really is no benefits to this.
   

   EDIT:
   I shouldn't say there are no benefits to the 3rd type. The more pages you have in your blog the better the google rankings. I meant, out of the 3 choices, I would go after the first 2. I was thinking about this after I wrote it and was wondering how a redirect would work for this? make the trailing folder redirect to the top level domain? Hmmm…maybe another post about this will be coming soon.

The main argument from SEO Guru's (not me) is that subdomains do not help anymore, especially after one guy got 5 billion websites indexed by google in less then 3 weeks. Since you are not going to spam, and all your subdomains will be realivent relevant website, subdomains will help your main site with google juice.

5 Billion pages on google, put some adwords, and imagine making a penny per page.
As Borat would say "That's Niiice"

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